Building School Culture From the Inside Out

Developing Your Message

What is the slogan for your school? Is it simple? Is it positive? Is it direct?

Most importantly (and this is the true test) have you heard any of your students actually say it?

If your slogan doesn’t fit these criteria, then it isn’t helping your school.

I’ve created a free webinar for you to view. In this 1-hour instructional video, we will look at various messages and break down why they stick, and how they can help build school culture.

– Click the YouTube Link Below to View the Free Webinar –


I hope you’ve come up with a killer slogan that’s spreading through your school like wildfire! But if not, I want to make sure you know that TEEN TRUTH is here to help. Our school assemblies are a great way to build an immediate student owned slogan on your campus. Imagine your entire school united around the theme: “Be The Difference”.

Our time tested school assemblies can make this happen for you in a matter of minutes!

Choosing the right message and crafting a slogan that sticks is an essential jumping off point for a positive school culture. It evaporates attitude problems and transforms everyone it touches into positive, productive, empowered members of a unified campus movement.

About the Speaker

JC Pohl

President & CEO, TEEN TRUTH

JC Pohl is a producer and speaker who has reached nearly 8 million people with his message of resilience and personal power.

His work with TEEN TRUTH has sent him around the world, inspiring students, educators, and parents to tell their truth, and be the difference. He has keynoted conferences for CADA, TASC, BOOST, NASC, LEAD, NCSA, ACE, Texas School Safety Center, and the PTA.

His RISING UP: Coaching Program has reached students across the country and consists of a peer-to-peer curriculum used by school counselors, the Texas Department of State Health Services, 21st Century ACE Centers, and Communities in Schools.

Pohl is a Licensed Marriage and Family Therapy Associate in the state of Texas. Currently, he offers counseling services through his private practice as well as through the Austin Center for Grief and Loss and Austin Divorce Recovery. He holds a Masters Degree in Professional Counseling from Texas State University, San Marcos. He is active in the Austin community and has sat on the board of the Austin AMFT.

You can find him on Facebook and LinkedIn or connect directly at

Contact Us Today. We Can Help!

5 + 10 =

Contact Us